Today the whole blogosphere buzzed about the fact that Google does not take into account the fact that website owners use keywords in the HTML meta-tags to describe the content.
Even Beyond search has quaked about it.
Google has reacted to this news very quickly, stating that their Enterprise solution does use this kind of metatags.
The reason for not using user generated meta tags in the ranking mechanism in Google websearch is simple... it is sensitive for manipulation.
Google websearch relies on the popularity of webpages and websites. Furthermore Google believes in the volume of data, not per sé the quality, to be able to find usefull and recent subjects that determine the relevancy of content for users.
As we al know, the volume and popularity factors are not very usefull in an enterprise environment. There, it revolves around the finding of one specific document or relevant information that has been revised or tagged by other humans.
In the enterprise metadata is simply necessary to categorize and give context.
Still we must make sure take this kind of news does not make the enterprise user even more "dumb" by expecting to find relevant results in there company while they don't invest any effort in "upgraing" the quality of the data....
They all want it "Google-like" but in this case they do not understand what that means.
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