New technology vs. old pattern matching?

Just yesterday I blogged about the article by Stephen Arnold in which he refers to new players and technology like Exalead in relation to the "old" players with their technology like Autonomy.

A moment ago I received an e-mail alert from Reuters with the title "Autonomy Celebrates a Decade of Automatically Detecting and Acting on Patterns in Information".

This press release by Autonomy states the state of the art solutions that they have build upon pattern matching techniques:

Autonomy brings advanced technology to executives looking to gain competitive
advantage by reinventing how they leverage information through a pattern-based
strategy.  The company has hundreds of patents in complex and advanced
technology in the areas of pattern matching, pattern recognition,
probabilistic analysis, clustering, visualization, eduction, time analysis,
and sentiment analysis.  Unlike legacy systems that require complex modelling,
manual programming and data integration efforts, Autonomy's patterns
technology automatically understands all forms of information including social
media, audio and video and databases.

Is this a coincidence? Based on the examples in the press-release I am still impressed by the way Autonomy is operating.