Guessing About Search Intent

Search Done Right » Blog Archive » Guessing About Search Intent: "An interesting conversation has emerged across the blogs this week regarding how well—or not—enterprise search solutions perform at finding information to the satisfaction of the individual user within the confines of an organization."

Mention Google and your audience closes their minds

Mention Google and some people in the audience lose the ability to
listen and "erase" any recollection of other companies mentioned or
any suggestion that Google is not flawless.

"I have a hypothesis that if I mention Google in a talk, the audience
only hears the word "Google". The force of the brand is so strong and
users are predisposed to respond to Google in an intense way any other
companies mentioned fall to the wayside. Google, therefore,
obliterates some folks' ability to listen to information about other
companies. In this case, one person heard my criticism of Google's
bargain basement pricing as praise for Google."

Source: http://arnoldit.com/wordpress/2008/10/23/google-a-powerful-mental-eraser/

Welcome to this blog

Welcome to my weblog on information access and enterprise search. For a couple of years now I am working in this field, and I decided to share my experiences and opinions about it.

I wil regularly post new articles and links.