Mention Google and your audience closes their minds

Mention Google and some people in the audience lose the ability to
listen and "erase" any recollection of other companies mentioned or
any suggestion that Google is not flawless.

"I have a hypothesis that if I mention Google in a talk, the audience
only hears the word "Google". The force of the brand is so strong and
users are predisposed to respond to Google in an intense way any other
companies mentioned fall to the wayside. Google, therefore,
obliterates some folks' ability to listen to information about other
companies. In this case, one person heard my criticism of Google's
bargain basement pricing as praise for Google."

Source: http://arnoldit.com/wordpress/2008/10/23/google-a-powerful-mental-eraser/