Today I found a blogpost in my feeds from New Idea Engineering (one of my most favorite search consulting companies) stating that they heard of a search vendor that wants to acquire a consulting firm for it's marketing channel.
This an example of the way the search vendors (like Autonomy) are broadening their activities beyond making and selling dedicated software. The vendors start to realize that the search proposition alone is not going to get them more marketing share.
They need to start upselling and incorporate more knowledge of their customers and added value that partners are providing.
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