vrijdag 19 maart 2010

What Some people think of Enterprise search...

Is sometimes not what you think they mean.

Read the Article "Google Dominates Enterprise Level Search" (http://www.marketingpilgrim.com/2010/03/google-dominates-enterprise-level-search.html).

No... you have not been sleeping for 3 year while Google has penetrated the Enterprise. It is just a wrong use of the words "Enterprise search". The author means "the use of web search from within the enterprise to fullfil a business information need".

Here is my comment on the Article I posted on the site:
Hi,

When I saw the title of this article I was suprised. How can it be that, as an expert on enterprise search, I missed this disruptive news?

On the other hand I thought this must be a Google Sponsored Article because Google is just starting its search business in the enterprise.

Reading the article it came clear that you don't use the concept "Enterprise search" as we search experts do. I will make myself clear.

Enterprise search is all about making the information that is stored in databases, CMS's, DMS's, Fileshares etc. etc. WITHIN the ENTERPRISE accessible for SEARCHin and data discovery. Also see the definition on Wikipedia: http://en.wikipedia.org/wiki/Enterprise_search.
Players in this field are for instance Autonomy, Exalead, FAST (Microsoft), Attivio, Coveo and Endeca.
Google is big in internet search but still building its enterprise search proposition and market share. The Google Search Appliance (GSA) lacks some important functional aspects that are need in the enterprise search environment. Yahoo simple doesn't exist in the enterprise domain and neither is Bing.

What you mean in your article is the share that web search engines like Google, Yahoo and Bing have when searching business related information. When someone in a company while doing his or her work, searches for information on the internet, you call that enterprise search.

You should call it business-use of web search engines.

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